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Product Led Growth(PLG) is causing churn in B2B product management. Did you know that?
This blog is the fourth in a series of Product-Led Growth (PLG) topics. Prior blogs were Getting started in Product Led Growth (PLG) Journey in B2B, Designing Self Serve and 18 months of ShiftLeft PLG Journey
Despite all of the PLG hype, most enterprise b2b product teams have not even begun the journey to adopt PLG.
If you happen to ask B2B Enterprise product managers, they will acknowledge PLG (product led growth) phenomenon. Yet, only very few have rolled out any PLG motion in their product.
It is not as if B2B product managers have an animosity towards PLG. It is just that PLG motion is upsetting 3 decades of traditional B2B product management wisdom.
Most likely, they are contemplating the answers of either or both of these questions.
B2B buyers are experts unlike B2C buyers?
A core tenet of B2B product management was to assume the expertise of buyers and that such buyers were expected to handle complex configuration tasks with ease.
With that understanding in mind, B2B product teams over the years created products with customizable modules. Sales engaged with buyers over a period of time to establish individual…
