Getting started with Product Led Growth(PLG) Journey in B2B

Alok Shukla
7 min readJan 30, 2022

This blog is the third in a series of Product-Led Growth (PLG) topics. Prior blogs were Designing Self Serve and 18 months of ShiftLeft PLG Journey

TL/DR — Product led growth journey is not self serve or just a remit of your product function. For B2B organizations, it is a radical remaking of their GTM strategy!

Photo by Hello I'm Nik on Unsplash

Why are B2B business…

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